196-pages 20+ Historic Images 8.5 x 11 ISBN: 0965553906 $19.95 50% Discount for 10 or more copies

The Classic Book That Started an Industry

This book is the result of a multi-year study of schools that fulfilled two criteria - The school had to produce great black belts and the owner had to be earning at least $100,000 per year from the school.

That's the best of both worlds and that's what this book teaches - How to Achieve Success Without Selling Out.
In this special 3rd edition, you'll learn:
Earn over $100,000 per year as a martial arts instructor
How to enroll 80% of the people coming into your school
How to get your students ASKING you to upgrade their program
Generate 40 to 50 phone calls per month
Create a highly motivated team of instructors within ONE WEEK
How to structure exams
How to market your school
How to become a star in your town
How to schedule classes
How to open with 125 students within six weeks
How to structure tuition programs
How to explain your program
How to avoid the common errors most "dungeon dojos" make
How to live the American dream of making a good living doing what you love!
How to help more people benefit from the martial arts
How to layout your school

Publisher's comments:
This book is the result of my personal quest to create a martial arts school that was as strong at the bank as it was in the ring. The strategies, tools, and tactics in this book worked for me and thousands of other school owners.

Reviews: Source: Nick Cokinos, EFC Founder
Review: "Many school owners would benefit from John Graden's work"
-- In a profile of John Graden in the Wall Street Journal

"No one else has had the impact of John Graden and his work. Read this book."
-- Larry Doke, IFC Funding.

"This has made a night and day difference in our ten-year old school. Thank you!"
-- John Van Clief, Nackford Karate